For Sustainable Brand Growth
RAM (Research into Aspirations and Motivations)
BEAM (Brand Equity and Affinity Measurement)
For Topical Problem Solving
IDP (Ideal Path Detector)
Shows the brand what path will bring it closer to the ideal the consumer is aspiring to.
MGI (Market Gap Identifier)
Finds out unmet consumer demands for a category and points out to the opportunities arising from addressing them.
For Thorough Consumer Understanding
Semiotics allow to decode the meaning of words and images to ensure a more impactful communication.