REACH MSPA seminar on Mystery Shopping

The workshop was directed by Mr. Aftab Anwar, Founder of MSPA Asia Pacific, with over 20 years’ experience in mystery shopping.
The workshop was attended by our esteemed clientele, was interactive and included case studies regarding:
• The practice of MS programs
• Criteria for the commissioning of MS programs
• Analyzing and interpreting the results of MS programs
• Turning MS programs into tools for increased sales and profits

Contact us for a short presentation on the main outcomes of the workshop.

Multiscreen Usage in The MENA Region

Checks usage and exposure to various screens in terms of:

• Number of screens available at home
• Purpose
• Frequency
• Where used
• Simultaneous use (i.e. watch TV and Chat on smartphone)
• Use of one screen that leads to another
• Impact of advertising per screen

Contact us for a short report on the main outcomes of the study.